David Avner

CEO

Partner Communications Company ("Partner") is a leading Israeli telecom company, providing a range of services including: mobile telecommunications, fixed telephony, data transmission, Internet and multimedia under the orange™ brand. The Company provides a wide variety of high standard, innovative, reliable and high-quality products, excellent customer care to over 3 million subscribers in Israel, new solutions for consumers and businesses and is driving novelty in the communications and media industry.
  Partner provides its customers with applications using the most advanced cellular technologies available in the world: GSM/GPRS/UMTS/HSUPA. The Company is positioned as Israel’s leader in 3G and 3.5G technologies, with nationwide coverage and approximately 1.3m 3G subscribers as of March 2010.
  Partner succeeded in establishing a unique organizational culture which is based upo...

Partner Communications Company ("Partner") is a leading Israeli telecom company, providing a range of services including: mobile telecommunications, fixed telephony, data transmission, Internet and multimedia under the orange™ brand. The Company provides a wide variety of high standard, innovative, reliable and high-quality products, excellent customer care to over 3 million subscribers in Israel, new solutions for consumers and businesses and is driving novelty in the communications and media industry.
  Partner provides its customers with applications using the most advanced cellular technologies available in the world: GSM/GPRS/UMTS/HSUPA. The Company is positioned as Israel’s leader in 3G and 3.5G technologies, with nationwide coverage and approximately 1.3m 3G subscribers as of March 2010.
  Partner succeeded in establishing a unique organizational culture which is based upon the Company’s values: Excellence, Internationality, Simplicity and Fairness. These values are key components in the Company’s activity which consistently acts to carry out its mission statement: To lead the Israeli telecommunications market with innovative technology, remarkable service, excellence and a different marketing approach for the benefit of its shareholders, customers and employees.
  orange™
  Over the years, Partner has continuously won many awards, prizes and titles under public opinion polls and different indices, including: 1st place in customer service for eight consecutive years, the leading telecom brand for seven consecutive years by Israel's financial daily newspaper Globes, 1st place among communication companies in its level of transparency, 1st place among telecom companies most rewarding to work at by BDI, platinum ranking by "Ma'ala" for corporate responsibility, recognition as a Superbrand by the International Superbrand Organization, an "Effie" platinum award – 1st place for the outstanding marketing campaign in Israel, 1st place in the ranking of the most appreciated companies and executives in the Israeli market among communication companies and many more. These successes represent the significant recognition of Partner’s brand and strong market position.
  Staying Ahead
  Partner started to implement the advanced technology of HSDPA (3.5G) in March 2006. Today, the technology allows download speeds of up to 21 MB per second. The 3G service is provided in over 98% of the population centers and is designed for both data card and handset users.
  In 2009, Partner implemented the first phase in expanding its portfolio of products and services to include ISP and fixed telephony. This move stem from the expected growth in these areas over the next years as well as from the expected synergy between the new services and the existing ones. Partner is reinforcing its brand values by its technological abilities for the benefit of its customers and offers new ways of connectivity such as the "Call hijack" service, where a cellular call can be answered from a fixed line and vice versa, the home Funtone service and others. In 2010, the Company is launching the second phase by enlisting the Company's existing sales channels to the new fixed services sale efforts. On the product side, Partner intends to enrich its fixed line portfolio and to offer new diverse and cost effective products and features which address new market segments.
  Partner is also expanding its customer contact points and continues in setting up new sales and service centers, thus providing an exciting sales and presentation experience of the Company's cellular, internet and content products.
  Shareholders
  Partner issued its ADS certificates on NASDAQ in 1999, while its shares started to trade on the Tel Aviv Stock Exchange in 2001 (NASDAQ, TASE:  PTNR).
Partner is a subsidiary of Scailex Corporation Ltd.  ("Scailex"). that holds approximately 45% of the Company's shares. Scailex's shares are traded on the Tel Aviv Stock Exchange under the symbol SCIX and are quoted on "Pink Quote" under the symbol SCIXF.PK.
  Suny Telecom holds approximately 1.4% of the Company's shares, Leumi Partners about 5%, Israeli holders hold 3.3% and the rest approximately 46% are owned by the public.
  Looking Forward
  Partner is well on its way to implement its strategy of evolving from a pure play cellular operator into a diversified multi-service communications and media service provider. The Company continues to expand its portfolio of services and offers comprehensive solutions which suit its customers' needs and provide them with added value.
  By developing a pervasive presence in the customers’ premises, Partner offers its subscribers the benefits of service synergies with its core activity while strengthening its position as a leading telecommunications company in Israel. The Company is determined to create new standards in customer service and product innovation in Israel.
  Involvement in the Community
  Partner is active in its support for corporate responsibility which combines business activities, professional ethics, environment and community. The company believes that all ongoing business activities must be managed in fairness, transparency and while maintaining an ongoing dialogue with all stakeholders: employees, customers, suppliers, investors and the general public.
  The most significant step that expresses the company's commitment towards transparency is the publishing of its corporate social responsibility (CSR) report which details the issues that the organization's activities are focused on such as: implementation of the  code of ethics, environmental safety, managing the human resource and community involvement.
  As part of its commitment to act for a better future, Partner began in 2008 to collaborate with “Perach” (a tutoring project) and introduced a new project of establishing Community Communications Centers in the periphery of Israel which emphasizes technology education. Currently, the Company operates five centers in Beer-Sheva, Ramle, Nazareth, Rehovot and Ariel.
  Partner is a member of “Maala” (an Israeli non-profit organization which assists domestic corporations in developing and implementing a CSR strategy), and in June 2010 was ranked, for the third consecutive year, amongst leading companies in the “Maala Index” for its corporate responsibility activities (a platinum medal).
  Partner is committed to continue and take action for a better future for our children, to provide the company's innovative technology to communal activities, to provide assistance to the less fortunate population and to continue to be attentive to Israel's social needs.

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