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Cellcom Israel Ltd.
(CEL:New York Stock Exchange)
(CEL:New York Stock Exchange)
Company Profile
| Status: | Full Time Employees: |
 |
4,432 |
| Headquarters: | Year Founded: |
| Israel | 1994 |
| Executive Name: | Executive Title: |
| Amos Shapira |
Chief Executive Officer President |
| Year Listed: | |
| 2007 |
| Revenue (TTM) |
EBITDA (TTM) |
Revenue Growth (1 YR) |
Net Income (TTM) |
Return on Equity (TTM) |
Total Debt (MRQ) |
| $1.8B | $638.8M | 1.03% | $311.5M | 264.90% | $1.2B |
Data as of 03/29/2010
TTM= Trailing Twelve Months; MRQ= Most Recent Quarter
TTM= Trailing Twelve Months; MRQ= Most Recent Quarter
Primary Industry:
Wireless Telecommunication Services
Diversified Telecommunication Services
Wireless Telecommunication Services
Diversified Telecommunication Services
Cellcom Israel provides cellular telephone services in Israel. It offers basic and advanced cellular telephone services, text and multimedia messaging services, and advanced cellular content and data services. The company’s basic cellular telephony services include voice mail, cellular fax, call waiting, call forwarding, caller identification, conference calling, Talk 2, additional number, collect call, and outbound and inbound roaming services. Following the success of the Company's music-related marketing initiative (Cellcom Volume), Cellcom Israel very naturally expanded the scope of its efforts in 2009 to encompass all media rich content through the creation of Cellcom Media, a marketing initiative to further the transformation of the handset into a mobile entertainment center – and further strengthen Cellcom Israel's brand identity in Israel. Cellcom Media’s activities have thus far...
Detailed Business Summary
Detailed Business Summary
Investor Contact:
Porat Saar & Kristin Knies - CCG Investor Relations Israel & US (cellcom@ccgisrael.com); Keren Yoskowitz
Email:
investors@cellcom.co...
Phone:
+1 646 233 216; 972-52-998-9755
Fax:
972-52-998-9700
Address:
10 Hagavish St.
PO Box 4060
Netanya, 42140
Israel
Other Exchanges & Indices
TA-100, TA-25, TA-Bond 20, TA Tel-Div 20, Maala SRITel-Aviv Stock Exchange
Company Timeline
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View CEL's annual reports, video & media, and other significant company events.
Feb
2010
2010
Mar
Apr
May
Jun
Jul
Management Discussion
Amos Shapira
President & Chief Executive Officer
Cellcom Israel Ltd., established in 1994, is the largest Israeli cellular provider. Cellcom Israel provides its approximately 3.292 million subscribers (as of December 31, 2009) with a broad range of value added services including cellular and landline telephony, and roaming services for tourists in Israel and subscribers abroad. It also offers additional services in the areas of music, video, mobile office, based on Cellcom Israel's technologically advanced infrastructure.
The company operates a 3.5 generation HSPA network, enabling advanced high-speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks.
Cellcom Israel offers Israel's broadest and largest nationwide customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers. Through its service network, Cellcom Israel offers it...
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Products
Featured Products
Cellular Telephony  Description: The company’s main service is basic cellular telephony. It offers other additional services to its basic cellular telephony service. These services include voice mail, cellular fax, call waiting, call forwarding, caller identification, conference calling, ‘Talk 2’ (two handsets sharing the same number, thus allowing its subscribers to own both a handset and a car phone), additional number service (enables its subscribers to add a second phone number to their handset) and collect call service. | Advanced data services  Description: The company's value-added services include: Cellcom Media , a marketing initiative to further the transformation of the handset into a mobile entertainment center – further strengthen Cellcom Israel's brand identity in Israel. Cellcom Media’s activities have thus far included the production of original video-based cellular programs; the launch of a dedicated online store for rich multi-media content downloads; and the sponsorship of gaming contests and video events; Cellcom Media also includes all Cellcom Volume activities: downloadable content consisting of ringtones, video tones, true tones, and songs in MP3 format through cellular music portal; handsets supporting music content; and other merchandising services Video calls; Zone services - a service providing discounts on airtime for calls initiated from a specific location, such as a university campus; Location-based services, such as: “Cellcom Navigator” is a service provided through a third party that enables the Company's subscribers to receive real-time travel directions, that take account of the traffic condition and visual data regarding their position using global positioning system, or GPS, technology; “Cellcom Radar” is a service that enables the Company's subscribers to locate services such as restaurants, shops and entertainment centers in the proximity of their location. Information and content services, such as voice-based information services through interactive voice response platforms; Text and multimedia messaging services and text-based information services and interactive information services, including news headlines, sports results, and traffic and weather reports. Further, Cellcom Israel offers landline telephony, transmission, and data services to selected businesses. | Handsets  Description: The company sells a selection of handsets designed to serve individual preferences. The company offers various handsets from major brands, such as Apple, LG, Motorola, Nokia, Samsung, Sony-Ericsson and RIM. The handset models that the company sells offer Hebrew language displays in addition to English, Arabic and Russian (in most models). |
FINANCIALS
Financial Highlights
Fiscal Year Ends:
December 29, 2009
December 29, 2009
Most Recent Quarter Ends (MRQ):
29-Mar-10
29-Mar-10
|
|
TTM = Trailing Twelve Months
LFY = Last Fiscal Year
Data as of 03/29/2010
LFY = Last Fiscal Year
Data as of 03/29/2010
Ownership
| Top 5 Shareholders | |
| Discount Investments Corporation Ltd. | 48.60% |
Research Coverage
Bank Hapoalim Research; Bank of America-Merrill Lynch; Barclays Capital; Clal Finance; Deutsche Bank; Excellence Nessuah Securities; Goldman Sachs; Harel Finance; HSBC; Israel Brokerage & Investments; Jefferies & Company; Leader Capital Markets; Meitav; Migdal Capital Markets; Oppenheimer & Co.; Psagot; RBC Capital Markets; William Blair; UBS Group
Corporate
Awards
View CEL's Awards.
| Date | Name/Description |
| 01/01/2008 | Bdi Code - Best Companies to Work for 2008 4th place |
| 01/01/2009 | Bdi Code - Best Companies to Work for 2009 7th place |
| 01/01/2010 | Bdi Code - Best Companies to Work for 2010 5th place |
| 01/01/2009 | The Israeli Society for Human Resources Management 1st place for the HR as a Strategic business partner project |
| 01/01/2010 | The Israeli Society for Human Resources Management 1st place for the Shadow management project |
| 01/01/2010 | The Israeli Society for Human Resources Management 1st place for the Activity of motivation and commitment enhancement in Cellcom Israel project |
Advisors
| Type | Name/Company |
| Auditor | Somekh Chaikin (member of KPMG International) |
People
Key Executives
Chairman
Age:
Ami Erel
Chairman
Ami Erel has served as Chairman of the Company's Board of Directors since 2005. Mr. Erel has served as President and Chief Executive Officer of Discount Investment Corporation Ltd. since 2001. From March to December 2007, Mr. Erel also served as the Chief Executive Officer of NetVision Ltd., where he served prior to March 2007 and continues to serve from January 2008, as Chairman of the Board of Directors. From 1999 to 2001, he served as President of Elron Electronic Industries Ltd., where he continues to serve as a member of the Board of Directors and also served, until January 2007, as Chairman of the Board of Directors. From 1997 to 1999, he served as President and Chief Executive Officer of Bezeq – The Israeli Telecommunications Corporation Ltd. Mr. Erel also serves as the Chairman of the Board of Directors of Koor Industries Ltd. and as a member of the Boards of Directors of Makhteshim-Agan Industries Ltd., Shufersal Ltd., Property and Building Corporation Ltd. and other IDB group companies. Mr. Erel has served as the chairman of the executive committee of the Manufacturers Association of Israel from 2005 to 2009 and since September 2009 he has served as the chairman of the Israel Export & International Cooperation Institute. Mr. Erel holds a B.Sc. in Electrical Engineering from the Technion, Israel Institute of Technology.
President & Chief Executive Officer
Age:
Amos Shapira
President & Chief Executive Officer
Amos Shapira has been President and Chief Executive Officer of Cellcom Israel Ltd. since 2005. From 2002 to 2005, Mr. Shapira served as Chief Executive Officer of El Al Israel Airlines Ltd. From 1993 to 2003, he served as Chief Executive Officer of Hogla-Kimberly Ltd., a company owned by Kimberly-Clark USA. He has been Director of Elron Electronic Industries Ltd. since November 2006. From 2008, Mr. Shapira serves as the president of the Israeli Friends of the Tel Aviv University Association. Mr. Shapira holds an M.Sc. in Industrial Administration from the Technion, Israel Institute of Technology and a B.A. in Economics from the Haifa University.
Chief Financial Officer
Age:
Yaacov Heen
Chief Financial Officer
Yaacov Heen has been the Chief Financial Officer of Cellcom Israel Ltd. since September 2009. Mr. Heen served as Head of Cellcom Israel's economic department since 2006, responsible for its budget, financial analysis, cost accounting and control over its performance. From 2002 to 2006, he served as Head of Cellcom Israel's pricing and business research department. Mr. Heen holds a B.A. in Economics and Business Administration and an M.B.A., both from Bar-Ilan University.
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